It’s How You Say It That Matters Most.

When Aeschines spoke, people said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.' Their message could have been exactly the same. It’s how they told it that made the difference. See how powerful the right words can be? I help people, brands, and companies like yours craft stories that inspire action. Whether you’re pitching to a room of potential investors or reaching out to your target audience, you want to move them. I’ve been helping clients do exactly that for more than ten years.

SEO Copywriter based in Innsbruck, Berlin & Kyoto

Say It Right, Make Them Feel It, Make Them Act.

With over a decade of expertise, I help businesses like yours—whether you're launching the next big tech innovation, putting together your next big campaign, or running a luxury resort—craft messages that do more than just speak; they truly resonate. How? By making your audience feel it. Because in the end, whether it's innovation, branding, or politics, it's all about emotions.

Tell It Right with These Services

Content Creation for Website

Even in the age of social media, your website remains your flagship—the primary place where your audience, investors, or partners first encounter you. Ensure your content is unique, powerful, and SEO-optimized to stand out.

I'll teach you how to write for humans and search engines

Increase the visibility of your marketing team's content with SEO-enhanced text. I'll teach them the essential tricks so you can create it yourself—delivering relevant content that resonates, instead of resorting to annoying ads (too much).

Pitches to win in hearts (and funds)

You know your great idea can change the world. Don’t let it get lost in technical jargon. Instead, explain it in a way that makes every potential investor—even those with no background in your field—eager to come aboard and help turn your vision into reality.

Brand Messaging
Craft a compelling brand story that captures hearts and minds. We refine your message to ensure it resonates deeply with your target audience and that tells a story they care about.
Advertising Copy
Create ads that make an impact. Whether for print or digital, our copy not only drives action but also boosts your campaign’s ROI. We craft messages that connect with voters, guests, investors, partners, and clients, compelling them to buy your product, book your room, follow you and stand by your side.
Powerful Storytelling

History shows us that good ideas are important, but telling a great story is what really gets people excited. Nowadays, stories are more important than ever. If you can turn your idea into a great story, everyone will want to hear what you have to say.

I speak your language

Not me, but my team of carefully selected translators. Whatever the language of your audience is, we make sure they'll love what you have to say.



Your Guests’ Journey Begins Long Before they arrive

For over a decade, I've been turning first impressions into lasting memories without guests even setting foot inside. From the moment they read about your hotel, they begin to imagine the warmth of your welcome and the luxury of their stay. I specialize in weaving words that paint a picture of elegance and comfort, ensuring that by the time your guests arrive, they feel deeply connected to the experience awaiting them.

As a SEO Copywriter, I Bring Your Story to Your Audience

Clients & Partners

Your SEO Advertising Copywriter

Baby Shoes for Sale, Never Worn.

What do you feel? This six-word story, often attributed to Ernest Hemingway, packs a punch with its implied tragedy. Sad, isn't it? Now let’s try something different.

One Idea Told Right Made the World a Better Place.

Ready to Stir Emotions and Move Mountains?

Reach out and let's collaborate on unleashing your story's full potential to the world. Drop your inquiry via email.

+43 664 86 56 727

Terms and Conditions

Welcome to Benjamin Ploner!

These terms and conditions outline the rules and regulations for the use of Benjamin Ploner's Website, located at

By accessing this website, we assume you accept these terms and conditions. Do not continue to use Benjamin Ploner if you do not agree to take all of the terms and conditions stated on this page.


The website uses cookies to help personalize your online experience. By accessing Benjamin Ploner, you agreed to use the required cookies.

A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

We may use cookies to collect, store, and track information for statistical or marketing purposes to operate our website. You have the ability to accept or decline optional Cookies. There are some required Cookies that are necessary for the operation of our website. These cookies do not require your consent as they always work. Please keep in mind that by accepting required Cookies, you also accept third-party Cookies, which might be used via third-party provided services if you use such services on our website, for example, a video display window provided by third parties and integrated into our website.


Unless otherwise stated, Benjamin Ploner and/or its licensors own the intellectual property rights for all material on Benjamin Ploner. All intellectual property rights are reserved. You may access this from Benjamin Ploner for your own personal use subjected to restrictions set in these terms and conditions.

You must not:

  • Copy or republish material from Benjamin Ploner

  • Sell, rent, or sub-license material from Benjamin Ploner

  • Reproduce, duplicate or copy material from Benjamin Ploner

  • Redistribute content from Benjamin Ploner

This Agreement shall begin on the date hereof.

Parts of this website offer users an opportunity to post and exchange opinions and information in certain areas of the website. Benjamin Ploner does not filter, edit, publish or review Comments before their presence on the website. Comments do not reflect the views and opinions of Benjamin Ploner, its agents, and/or affiliates. Comments reflect the views and opinions of the person who posts their views and opinions. To the extent permitted by applicable laws, Benjamin Ploner shall not be liable for the Comments or any liability, damages, or expenses caused and/or suffered as a result of any use of and/or posting of and/or appearance of the Comments on this website.

Benjamin Ploner reserves the right to monitor all Comments and remove any Comments that can be considered inappropriate, offensive, or causes breach of these Terms and Conditions.

You warrant and represent that:

  • You are entitled to post the Comments on our website and have all necessary licenses and consents to do so;

  • The Comments do not invade any intellectual property right, including without limitation copyright, patent, or trademark of any third party;

  • The Comments do not contain any defamatory, libelous, offensive, indecent, or otherwise unlawful material, which is an invasion of privacy.

  • The Comments will not be used to solicit or promote business or custom or present commercial activities or unlawful activity.

You hereby grant Benjamin Ploner a non-exclusive license to use, reproduce, edit and authorize others to use, reproduce and edit any of your Comments in any and all forms, formats, or media.

Hyperlinking to our Content:

The following organizations may link to our Website without prior written approval:

  • Government agencies;

  • Search engines;

  • News organizations;

  • Online directory distributors may link to our Website in the same manner as they hyperlink to the Websites of other listed businesses; and

  • System-wide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site.

These organizations may link to our home page, to publications, or to other Website information so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement, or approval of the linking party and its products and/or services; and (c) fits within the context of the linking party's site.

We may consider and approve other link requests from the following types of organizations:

  • Commonly-known consumer and/or business information sources;

  • community sites;

  • Associations or other groups representing charities;

  • Online directory distributors;

  • Internet portals;

  • Accounting, law, and consulting firms; and

  • Educational institutions and trade associations.

We will approve link requests from these organizations if we decide that: (a) the link would not make us look unfavorably to ourselves or to our accredited businesses; (b) the organization does not have any negative records with us; (c) the benefit to us from the visibility of the hyperlink compensates the absence of Benjamin Ploner; and (d) the link is in the context of general resource information.

These organizations may link to our home page so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement, or approval of the linking party and its products or services; and (c) fits within the context of the linking party's site.

If you are one of the organizations listed in paragraph 2 above and are interested in linking to our website, you must inform us by sending an e-mail to Benjamin Ploner. Please include your name, your organization name, contact information as well as the URL of your site, a list of any URLs from which you intend to link to our Website, and a list of the URLs on our site to which you would like to link. Wait 2-3 weeks for a response.

Approved organizations may hyperlink to our Website as follows:

  • By use of our corporate name; or

  • By use of the uniform resource locator being linked to; or

  • Using any other description of our Website being linked to that makes sense within the context and format of content on the linking party's site.

No use of Benjamin Ploner's logo or other artwork will be allowed for linking absent a trademark license agreement.

Content Liability:

We shall not be held responsible for any content that appears on your Website. You agree to protect and defend us against all claims that are raised on your Website. No link(s) should appear on any Website that may be interpreted as libelous, obscene, or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

Reservation of Rights:

We reserve the right to request that you remove all links or any particular link to our Website. You approve to immediately remove all links to our Website upon request. We also reserve the right to amend these terms and conditions and its linking policy at any time. By continuously linking to our Website, you agree to be bound to and follow these linking terms and conditions.

Removal of links from our website:

If you find any link on our Website that is offensive for any reason, you are free to contact and inform us at any moment. We will consider requests to remove links, but we are not obligated to or so or to respond to you directly.

We do not ensure that the information on this website is correct. We do not warrant its completeness or accuracy, nor do we promise to ensure that the website remains available or that the material on the website is kept up to date.


To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will:

  • Limit or exclude our or your liability for death or personal injury;

  • Limit or exclude our or your liability for fraud or fraudulent misrepresentation;

  • Limit any of our or your liabilities in any way that is not permitted under applicable law; or

  • Exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort, and for breach of statutory duty.

As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.